Dating app startups court Indonesia’s internet surfers

Dating app startups court Indonesia’s internet surfers

JAKARTA — Indonesia is turning into an important battleground for dating apps, by way of its large population of young online users plus the prospect of growth. Local startups such as Wavoo and Setipe are facing off against foreign apps like Gather and Tinder through the U.S., Spotted from Germany and Singapore’s Paktor, all of these are targeting the Indonesian market.

Based on the Association of Internet Service Providers in Indonesia, the country has roughly 100 million online users, a 40% penetration rate associated with the population of approximately 250 million. Indonesia also offers 65.2 million smartphone users, a figure that is projected to develop to 92 million by 2019, based on research firm eMarketer.

Executives at dating app startups and some investors are bullish in regards to the prospects for the industry, by which they see a vast potential market.

Domex Mandey, CEO of Wavoo, estimates there are many than 35 million Indonesian internet surfers within the age that is 18-to-32-year-old — the primary target for online dating players. And Setipe CEO Razi Thalib said of that 35 million, there is a complete addressable market of 27 million singles who will be online.

Adrian Li, managing partner at capital raising firm Convergence Ventures in Jakarta, said, “them are single, that is 50 million singles. When we assume 40% of Indonesia’s total population is within the 18-to-35 range, and 50% of” Li, whose firm is an investor in Paktor, estimates that the industry in Indonesia will be worth between eventually $500 million to $1 billion in annual revenue.

Other venture capital firms tend to be more cautious.

Andrias Ekoyuono, vice president of business development at Jakarta based Ideosource, said that most Indonesians will likely not need specific apps for dating or making acquaintances that are new. “Unlike in the U.S. Or other countries, we have been not afraid to accept strangers to be our friend in Facebook. And having follow-up conversations using them on messenger apps, ” he said.

Another obstacle, Ekoyuono said, could be the barrier that is psychological those who find themselves using dating apps are believed by their peers to be “undesired singles. ” While Ideosource has not yet dedicated to a app that is dating, it remains open to the likelihood.

Thalib said that perceptions such as undesirability can change with the growth of more serious apps. “As soon as people realize the essential premise that the net is a social access tool. That will make it easier in order for them to imagine the possibility of finding a romantic date partner online. “

Thalib along with other dating app startups genuinely believe that Indonesians’ habits as major social media users are helping them conform to the internet dating platform. While social media marketing platforms such as for example Facebook are helping users connect to people they already fully know, they predict that the dating that is online will end up the conventional solution to meet new people.

Mandey is optimistic that Indonesians will gravitate toward dating apps, despite the country’s traditional social conservatism and influence that is islamic. ” i think today’s dating apps are well received when compared with 3 to 4 years ago, ” he said. Mandey notes that customers utilize the app not just for dating but to produce friends.

The moves are paying down, said Mohammad Fahmi, a dating app user. He said that parents today are those that often suggest to their children which they make an online search to find a suitable mate.

But price remains an option for users. Fahmi regularly uses Tinder, and also at one time subscribed to its premium service when it charged just 99 cents a month. However, he unsubscribed through the premium service when Tinder gone back to its regular monthly charge of $9.99.

Wavoo and Setipe are free, while Gather offers “freemium” services, in which users can purchase virtual balloons, at roughly $2 for 10, and make use of them to take part in offline gatherings hosted by other users via the app.